{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many deluxe brand names drive exposure via social media marketing, star partnerships and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main products haven't changed a lot in years; it does not have TikTok, and does not give stars free bags.|Hermès'